A Live Event needs an Alive audience

Forget doing it for the kids, it’s the live event audience you need to get onboard!

Another BRITS come and gone! Amazing live performances and production. My daughter helped explain who 90% of the artists were, and in return, I explained who Kylie was to her! A fair exchange I think, right?

Although the TV production was slightly marred by the weird disconnect between live event and audience. It just felt a bit....odd!

Some comments on X:

‘All 3 presenters did a great job considering the audience was non-responsive most of the time.'

‘The audience are like they’ve been forced against their will to be there’

‘Like, no excitement no enthusiasm. Like wtf!!! Just sat there like zombies.'

I'm still waiting for a ‘the audience were all AI generated’ conspiracy!

Yes, for the audience the live event presence was probably bigger than the presence of TV coverage but it’s a great reminder that, no matter how sensational the show or your content, in 2024, when people are such a key part in your success metric, it’s still 100% all about getting them onboard, and keeping them there!

When creating content or planning the flow for your next event, think about these 4 points:

RETAINING ATTENTION: In such a fast-paced world, people have numerous distractions vying for their attention. If you fail to keep your audience engaged, they are likely to lose interest and shift their focus elsewhere. Consider the narrative flow of your presentation or event; storytelling tactics and a considered audience journey will help keep interest and intrigue

MAKING CONNECTIONS: An attentive audience is more likely to feel connected to your content or performance. This connection can lead to stronger relationships between you and your audience, whether you're a brand trying to build rapport with customers or a speaker trying to resonate with your listeners.

BUILD TRUST AND CREDIBILITY: When you consistently deliver meaningful content and make authentic connections, you demonstrate your expertise and commitment to your audience's needs. This will build trust and credibility, making your audience more likely to rely on and respond to your messaging or solutions.

ENCOURAGE PARTICIPATION: Achieving these first three points mean that audiences are more likely to respond actively, whether by commenting, discussing, or sharing. Give them the opportunity and invitation for this interaction, even if they are in disagreement. All participation, when offered and received openly, can positively amplify your message and extend your reach.

So sure thing, get Kylie AND Dua Lipa on stage, but make Engagement, Connection, Trust, and Participation the priorities to ensure your next live event captivates the audience from start to finish.

Because in 2024, it's no longer just about the show - it's about making every audience moment count!

Get in touch for content development support for your next live event, marcom announcement or advetising campaign.