HALF NEGOTIATOR, HALF MOTIVATOR - How to represent the client and the creative's needs!

Marcoms specialists and marketers - if you’ve experienced challenges working effectively with your creative teams on some projects, then consider bringing in a Creative Producer to be the bridge between your brief and their vision!

Creative teams and agencies - why dilute the time you could be focussing on your amazing ideas with the technicalities of the client's unique challenges? Bring a Creative Producer in to speak your language and represent your goals to your client!

More often than not, the skills and focus that the business needs to deliver profit and growth, are very different to the motivation and mindset of the team that are charged with realising it.

Sometimes, there’s great value in getting additional support to ensure that the project pipeline from one brain into another (and back again) is sympathetic to both party’s needs, stimulus and challenges. All ideas and rationalles are valid - but it's quite rare that a collaborative mindset is forged early on..and continues to stay strong untilt he final delivery.

As a Creative Producer, I support the broader team to all move together in the same direction. All unique talents and skills within the different functions production are nurtured, maximised and motivated so that everyone performs and feels like a winner!

Over 20 years, I've moved between a wide range of roles and experiences within Content Creation:

• Both Client and Agency roles have allowed me to see, understand and respect the aspirations and motivations of both parties

• As a Business shareholder and Company Director, direct expereience of the strategic and tactic responsibilites of delivering commerical P&L (while handling the presurre of putting food on the tables of my staff's families!) has given maturity and clear grounding in the bigger business picture and functionalities of our working goals

• Team leadership and individual development of creatives has allowed a genuine interest and passion for their work and creating environments to allow them to deliver excellance.

• Freelance mindset and flexibilty - adpatabilty and flexibly or approach for every client, team and project, plus - you're only as good as your last job!

So invest in your project pipeline today, and benefit from clear communications, a goal driven collaborative mindset and a celebration of a successful partnership.

Get the best from your clients AND creatives - whatever your role, bring a Creative Producer onboard to your next project to be YOUR content champion! Email gary@imahairbear.co.uk today